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日本交通公社 / JAPAN TRAVEL BUREAU

Hot spring guide for 1-2 night trips from Keihanshin

Hot spring guide for 1-2 night trips from Keihanshin

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This hot spring travel guide was published by the Kansai Branch of the Japan Travel Bureau in 1952. It introduces hot springs and ryokan that can be visited on a one or two-night trip from the Keihanshin (Kyoto-Osaka-Kobe) area.

More than a practical guide for finding current hot spring information, this book offers a glimpse into how people in 1952 interacted with hot springs and what kind of trips they envisioned.

It features numerous advertising pages from various ryokan, with large ryokan names, illustrations of buildings and baths, and advertisements incorporating transportation information. The simple designs and typography, along with the way information is condensed onto limited paper space, offer a glimpse into the tourism advertising and graphic design of the era.

In an age before the internet, paper media such as these guides and advertisements were the first introduction to a travel destination. This material conveys not only the hot spring destinations themselves but also how the appeal of travel was presented through paper, shaping people's expectations. It's a book for exploring hot spring culture, tourism, travel, and advertising prints from the immediate postwar period.

[Title] Keihanshin Kara Ichi, Nihaku no Onsen Guide (Hot Spring Guide for One or Two-Night Trips from Keihanshin)
[Publisher] Japan Travel Bureau, Kansai Branch
[Publication Date] November 1, 1952
[Page Count] 225 pages
[Size] Approx. 130 x 183 x 14mm / 220g
[Format] Softcover
[Language] Japanese
[Title Reading] KEIHANSHIN KARA ICHI, NIHAKU NO ONSEN GAIDO
[Author/Editor] Takeo Nakamura / Edited and Published
[Printer] Kobunsha Co., Ltd. / Printed
[ISBN] -
[Condition] Used [6] Good to Fair (Age-related tanning and foxing on all sides, minor scuffing on edges, minor corner folds)
[Accessories] -
[Featured In] -
[Related Exhibitions] -

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